West Point’s makeover points to new face of Lincoln brand

West Point and the Lincoln Motor Co. worked together on a 6½-month dealership makeover that resulted in facilities that blend the ambiance of a modern boutique hotel such as a W or Sofitel with the monochromatic sleekness of an Apple store.

The 17,000-square-foot showroom, business center with touch-screen computers, and service waiting area with flat-screen TVs and beverage bar drive home the message that Lincoln and West Point aren’t just selling cars, they’re out to provide a concierge-like experience.

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Audi superstore opened by Sonic in Houston

A unit of Sonic Automotive Inc. has opened the largest Audi dealership in the United States — a glitzy 142,000-square-foot store in Houston.

Audi Central Houston’s seven-story facility is more than eight-times the size of a conventional dealership, and roughly four times that of a typical Audi dealership built in the last five years, an Audi spokesman said.

The store’s ground-level 10-car showroom and sales area takes up roughly 16,000 square feet, Sonic President Scott Smith said in an e-mail to Automotive News.

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