Fasten your seat belts for the biggest Audi dealership in the country — try seven stories big, $20 million big

When breaking ground for the largest luxury car dealership in the country, nothing less than gold-dipped shovels will do. And that’s precisely what was employed for the official launch of construction  of Momentum Audi’s new 170,000 square foot home at 2120 Southwest Freeway.

Tuesday’s ground-breaking ceremony saw a dozen key players in the project don Momentum Audi hard hats, pick up the gilded shovels and toss the sand in the age-old ritual.

Despite the name on the hard hats, you won’t be calling  it Momentum Audi for long. When the doors open on the new $20 million facility (some 12 to 14 months away), the name will change to Audi Central Houston.