Goree Architects in the media:

West Point’s makeover points to new face of Lincoln brand

West Point and the Lincoln Motor Co. worked together on a 6½-month dealership makeover that resulted in facilities that blend the ambiance of a modern boutique hotel such as a W or Sofitel with the monochromatic sleekness of an Apple store.

The 17,000-square-foot showroom, business center with touch-screen computers, and service waiting area with flat-screen TVs and beverage bar drive home the message that Lincoln and West Point aren’t just selling cars, they’re out to provide a concierge-like experience.

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Audi superstore opened by Sonic in Houston

A unit of Sonic Automotive Inc. has opened the largest Audi dealership in the United States — a glitzy 142,000-square-foot store in Houston.

Audi Central Houston’s seven-story facility is more than eight-times the size of a conventional dealership, and roughly four times that of a typical Audi dealership built in the last five years, an Audi spokesman said.

The store’s ground-level 10-car showroom and sales area takes up roughly 16,000 square feet, Sonic President Scott Smith said in an e-mail to Automotive News.

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New Momentum Audi Coming Soon – Fall 2013

Momentum Audi will be moving to a 7-story auto dealership building at 2120 Southwest Fwy. The new facility will be the country’s largest and tallest flagship Audi dealership, featuring a 2-story car display case on the corner of the third and fourth levels.

Raymond Valentine, Sonic Automotive’s vice president of manufacturer relations says Momentum Audi is taking the urban-development model to new heights for its planned Houston location.

Raymond says, the “high-tech, state-of-the-art” building will feature a “window jewel box” display of Audi vehicles at street level. Current artists’ renderings also show glassed-in display areas on the upper floors that are visible from the freeway.

Heights-area dealership undergoes most expensive Ford renovation in U.S.

Local auto dealer Tommie Vaughn Ford is investing more than $12 million into its Heights-neighborhood dealership — currently the largest such project in the country for a Ford Motor Co. dealer.

The Heights location, which opened in 1957, is being renovated at a time when much of the surrounding neighborhood is undergoing its own revitalization, the company said.

Construction on the project at 1201 N. Shepherd began earlier this year, and phase one of the project is expected to be complete in early 2014.

The lead architecture firm on the project is Houston-based Goree Architects Inc., and the general contractor is Houston-based Wier Enterprises.

One element at the historic dealership that will not change is the iconic oil derrick sign that hangs outside.


At dealerships, showrooms are as new as the vehicles

Goree Architects provided architectural services for Baker Nissan  North Remodel and Additions, West Houston Infinity Remodel and Parking Garage, Stewart Cadillac Remodel, and Audi Central Houston. We are also currently working on construction drawings for new Tommie Vaughn Ford facility.


7-Story Southwest Freeway Audi Dealership Gets Go Ahead, Will Split Momentum

Expect to see workers moving dirt on the 1.5-acre site at the northeast corner of Greenbriar and 59 within the next few weeks; the city’s planning commission last week voted to approve a variance granting permission for a 7-story auto dealership building at 2120 Southwest Fwy. to poke a few feet further toward Greenbriar (at left in the above rendering) than regulations allow. The result: the country’s largest — and tallest — flagship Audi dealership, featuring a 2-story car display case on the corner of the third and fourth levels that’ll bring the latest models up to eye level for drivers on the raised freeway who aren’t looking where they’re going.


7-story Audi dealership on Greenbriar to be among the largest in U.S.

A new Audi car dealership is taking the urban-development model to new heights for its planned Houston location.

A subsidiary of Sonic Automotive is planning a seven-story retail and service facility for Audi on 1½ acres at the northeast corner of Greenbriar and the Southwest Freeway. The building would be among the auto brand’s largest flagship dealerships in the United States, according to documents filed with the city of Houston Planning and Development Department.

The design has a much smaller footprint than the traditional car lot, which often spans multiple acres and includes a series of low-rise buildings.

Sonic Automotive expects to begin construction within 30 to 90 days and to complete the $20 million project in about a year, said Raymond Valentine, the company’s vice president of manufacturer relations.


Fasten your seat belts for the biggest Audi dealership in the country — try seven stories big, $20 million big

When breaking ground for the largest luxury car dealership in the country, nothing less than gold-dipped shovels will do. And that’s precisely what was employed for the official launch of construction  of Momentum Audi’s new 170,000 square foot home at 2120 Southwest Freeway.

Tuesday’s ground-breaking ceremony saw a dozen key players in the project don Momentum Audi hard hats, pick up the gilded shovels and toss the sand in the age-old ritual.

Despite the name on the hard hats, you won’t be calling  it Momentum Audi for long. When the doors open on the new $20 million facility (some 12 to 14 months away), the name will change to Audi Central Houston.